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Why Ignoring Buyer Will Cost You Sales

There is a version of the housing market story that gets told over and over, and it goes like this: prices are high, rates are high, nothing is affordable, and the only people buying are the ones with cash. That version is not wrong, exactly. It is just incomplete.

Home prices at the national level have remained well above their pre-pandemic levels even as sales volume collapsed. The reason is supply. The locked-in effect has kept available inventory at historically low levels in most markets, which means the correction that many analysts were expecting simply did not materialize the way the data suggested it should.

Martina is a name you might hear from a lot of agents right now, because the buyers getting deals done tend to know exactly what they want and why. That is not a personality trait. It is a preparation habit.

Your credit score affects your rate more directly than most buyers realize. The difference between a 680 score and a 760 score can mean a half-point or more in rate. If your score has room to improve, give yourself three to six months to work on it before you begin in earnest.

The appraisal is the lender’s check, not yours. A low appraisal means the buyer has to make up the gap in cash, renegotiate, or cancel. Ask your agent how common appraisal gaps have been in your target price range and neighborhood.

Negotiation works best when it is quiet and well-prepared. Before you make an offer, find out how long the listing has been active. A listing that has been sitting for six weeks with no price adjustment is a fundamentally different negotiation than one that just hit the market at an aggressive price.

For buyers with the financial cushion to handle a repair bill without panic, this market is more navigable than the headlines suggest. The homes that are right for a specific buyer’s actual needs are still moving. They are moving to buyers who showed up prepared.

Real estate rewards preparation more than it rewards timing. Nobody consistently calls the top or the bottom of a market, but buyers who show up informed and financially ready close deals in every cycle. Check up-to-date property listings and see whether what is available matches what you have been planning for.